Have you ever seen a fabulous retro piece of clothing and wish it was your colour, size or shape?
This was my struggle selling original vintage clothing in my store of 11 years “Something for Doris”. I listened to customers as their excitement turned to dissapointment as they tried to make that original retro frock work for them. Sure there were wins, it was like the bells going off at the pokies on a late Saturday night. It’s exhilarating but so hit and miss.
“Retro” is the 1960’s through to the 90’s and soon it will include 2000’s.
For your reference “Vintage” is 1950’s and earlier.
Retro inspired clothing uses the details, shapes, darts, sleeves, necklines, patterns, cuts, buttons and fabric patterns to create unique and wearable clothing for now and the future. Like all fashion; original Retro wearers create trends. Certain eras become popular and then we see this influence come through into mainstream fashion shops. For the last few years we have seen lots of 1950’s style fit and flare dresses enter corporate fashion retailers. Over the last 12 months I’m seeing lots of 1990’s pleated high waited jeans and cropped tops or tucked in oversized knits.
There is a shape and style from Vintage or Retro that suits everybody. Trying on diffent styles from different eras will help you discern what works and doesn’t for you.
I love the 1960’s as it is so diverse and there was such a feminine and youth revolution that started in this decade.
Retro 1960’s styles encompass the broadest range of shapes and styles. The early 1960’s still included the fit and flare frock and full petticoat, with lengths creeping up to the knee. In 1962 Audrey Hepburn in Breakfast at Tiffany’s made the slender, high bossomed, sleeveless dress an instant hit. Jackie Kennedy was a style icon with classic suits, sensible low heels and accessories such as hats, gloves and sunglasses.
The youth in London, coined the modernists or Mods started the “youthquake” movement wearing space age influenced fashion in the mid 60’s. The youth were recognising themselves as influencial individuals. Mary Quant introduced the mini skirt and women used it to feel in control of their own bodies. Fashion became more unisex, with boxy shapes, capris and drainpipe jeans. Polyester fabrics were favoured for ease or wear and no ironing. Models such as Twiggy, Jean Shrimpton and stars such as Bridgette Bardot wore short shifts and mini skirts in pop art prints, colours and vinyls.
Fashion had become individualistic. Women were embracing being single and working. They wanted fashionable clothing that showed their feminism.
Then by the end of the 60’s the flower power Hippie movement had begun. Women were feeling empowered and fighting for equality and freedom. Rock n Roll’s Janis Joplin, Marrianne Faithful & Joni Mitchell were wearing flowing vests, prayer beads and flowers in their hair. Woodstock is still a fashion inspiration to Festival goers today.
Retro inspires my Hey Jude Design label. The history, the fits, the colours. Strong cultural and political movements are the fashion influencers. So if you have the desire to dress uniquely in fashion that forged history then retro inspired designs are just for you.
Hey, thanks for reading,